West Williams Advisory Group was founded by Elizabeth Williams, SHRM-SCP, SPHR, to provide business owners and leaders with experienced HR counsel, practical solutions, and a trusted thought partner.
The people side of a business should make the business stronger.
With more than 25 years of experience at the intersection of people, leadership, and business, West Williams brings perspective shaped by organizations navigating growth, change, restructuring, difficult decisions, and leadership development.
The best solutions rarely come from looking at an HR issue in isolation. They come from understanding the business, the people in it, and what the organization ultimately wants to build.
She is a trusted advisor, executive coach, and thought partner, known for her candid approach, real-world perspective, and ability to connect people strategy to business strategy.
Elizabeth holds the SHRM-SCP and SPHR credentials and was honored with the 2025 SHRM Michigan Lifetime HR Achievement Award. She is an active contributor to the HR profession and community and lives in West Michigan.
Elizabeth's career spans organizations of all sizes, from startups and privately held businesses to large national and global organizations. She has advised business owners, CEOs, boards, and senior leadership teams on the people and organizational decisions that shape a business.
Elizabeth listens, asks probing questions, and looks beyond the issue at hand to understand the broader business and people implications. Her role is to offer candid, objective insight and collaborate with leaders to explore options, consider trade-offs, and identify practical solutions.
Elizabeth meets leaders where they are and provides practical, experienced support. That may include fractional HR leadership, strategic advisory, executive coaching, an assessment of HR practices and risk, organizational design, due diligence and integration for mergers and acquisitions, or support through a period of growth or transition.
At its core, West Williams Advisory Group is about helping leaders build stronger businesses through better decisions, stronger people practices, and thoughtful execution.
Whether you have a specific challenge, are navigating a leadership or organizational transition, or want an experienced perspective on where you go next, let’s talk.